What is a brand strategy?
War and business are similar. In both cases, you need a successful strategy if you want to win.
Branding consultants for corporates in Sydney like BrandQuest can help you with expanding your brand by developing the right brand strategy for you.
Sun-Tzu said: ‘’In the midst of chaos, there is also opportunity.’’ If you’re just starting your business, you’re in chaos, and there is no doubt about that. You need to develop your brand if you want your company to succeed.
By definition, a brand is not just your logo, your name, or your website. It’s much more than that, and in order to make your brand recognizable, you need a great strategy. So, what makes a great strategy?
You need to recognize and to define your purpose. You need to know why you wake up every day and do what you do. Lots of companies make promises, but not all of them deliver. To deliver on your promise, you need to find out your true purpose, and that can be done by consulting experts.
Customers are not always rational. The truth is, most of the customers are emotional, and you need to use that to sell your product. Why men buy Harley-Davidson motorcycles? Because they have a voice in their heads, and that voice tells them ‘’Buy a Harley-Davidson’’. That’s because Harley-Davidson uses the strategy called ‘’emotional branding’’. They connect with their customers, and they let them feel like they are a part of something bigger and better than themselves.
Consistency is important, but so is flexibility. It might sound impossible to be both flexible and consistent at the same time, but that’s not the case. You need to be consistent with the set standards for your brand, but you also need to recognize what you customers want.
In other words, you have to have enough consistency to be recognizable, but flexible enough to keep things fresh.
Reward your customers. If you already have a plethora of customers who love your brand reward them from time to time. Of course, award new customers too.
You won’t spend too much money on the gifts for your customers, but you’ll buy their loyalty in years to come, and they will certainly recommend you to all their friends and acquaintances.
Your competitors are your greatest obstacle, but they can also serve as a source of inspiration. From time to time take a look at their products and actions, and see if they work.
Learn from your competitors. Don’t outright steal their ideas, but try the ones that work in the future. Staying in tune with your rivals is important, but don’t let them dictate the terms, and don’t copy their every move. That way you’ll make sure that your brand remains recognizable.
Your brand needs to remain unique if you want to stay in business.
Be realistic about your goals and your brand. Ask yourself what exactly you want to do, and how you want to do it. Identify your short-term and long-term goals that will help you achieve your ultimate goal. This ‘’marathon’’ mindset that incorporates all goals is used by many successful brands.
Refine your strategy by yourself, or hire one of the branding consultant companies such as BrandQuest.